Business and Relationships: When Everyone is Right, Who’s Wrong?

Not long ago, a friend of mine – let’s call him Tom – asked me to look over an email exchange he’d had with one of his suppliers. You see, Tom owns a retail business, and he had recently produced a marketing campaign that his supplier felt was an attack on his products. Tom wanted me to analyze the interaction and tell him exactly where the supplier had gone wrong in his thinking. Continue reading
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